With the end of yet another year, there was an end for yet another trend that had been taking over almost every aspect of our lives. From the causal clothes to party wears, from celebrities to latest fashion trends and even to logo trends, things never remain the same. Yes! At first I was sure too that there isn’t any term like “logo trends” ever exists so how can there be a change? But I was immediately corrected from my ignorance of knowing that there is a whole competition for this “logo trends” cliché.
And why shouldn’t, I ask myself, there be logo trends? There are limitless logos that exist in the world and all can’t have different styles. So, I sat down to have a look at the last year’s Logo Trends at www.logolounge.com and found that many logos deserved better rankings and many don’t. Let’s look at some of the best logo trends of 2006 from my perspective.
LOGO TRENDS RANKINGS:
1. Embellish
This has to be one of the best logo trends ever. The elegant art and fine details are responsible for it being top on my list and attracting viewers. This genus of logo trends verbalize to a younger generation and offer the true artistic essence of the brand.
Design Firm: Hammerpress Client: The Darling Room
Design Firm: Howerton+White Interactive Client: Buffalo Saints.
1. Dry brush
I had to rank this logo style to top too because it’s equally competitive and artistic like the embellish ones. These logo trends however simpler than the previous one’s, challenge to be both graphic and mortal at the same time.
Design Firm: M3 Advertising Design Client: Osaka Sushi
Design Firm: Cheri Gearhart Graphic Design Client: Sarah’s.
3. Filigree
The filigree trend logos express quality, status and authority of a brand. Its appearance gives a sense of reliability and command that adds further value to its application.
Design Firm: UNO Client: Minneapolis
Design Firm: Cato Purnell Partners Client: Bank West.
4. Splat
This could have been in the top three, but the splattered image doesn’t really goes with every brand. This type of logo trends utters a strong chaotic voice that captures the visual concentration of the audience.
Design Firm: Hesse Design Client: 2006 FIFA World cup
Design Firm: KOESTER Design Client: Q ink.
5. Vivid
Bold, artistic and simply beautiful. Hues are more vibrant, and many logos are represented by the full range of colors. This led me pay extra attention to the name of the brand and thus this logo trend successfully fulfilled the idea to capture the attention.
Design Firm: Duffy & Partners Client: The Bahamas Ministry of Tourism
Design Firm: Cato Purnell Partners Client: BenQ.
6. Overlays
I really like the clarity of colors and transparency in these logos. The multiple flat layers give life and saturation to the transitions in the logo. The artistic impression present in these logo trends rely on the illusion of an inner light which make it a driving factor.
Design Firm: Iconologic Client: 2006 Winter Olympic Games
Design Firm: Brandia Client: TAP Portugal.
7. Blankets
At no. 7 we have, the Blankets logo trend. The ‘rippling in the air’ effect of a draped textile helps play out symbology in a clear but fine manner.
Design Firm: SD Graphic Design Client: Crabtree Lane Studio
Design Firm: Chimera Design Client: Aquacon.
8. Glow
There’s something interesting about this type of logo trends. The technique employed in the creation of this type of logos turn ordinary logos into something special with certain softness, and this is truly attractive.
Design Firm: Felixsockwell.com Client: Firefly
Design Firm: Kaimere Client: Fairmont Hotels.
9. Blenders
Doesn’t this logo trend give you a sense of being swallowed by a black hole? The images are brilliantly blends with the text which makes the logo a favorite among the designers.
Design Firm: Brandia Client: Galp Energia
Design Firm: Shift Design Client: BP 75 Years.
10. Transparent 3D
These logos are made from transparent layers that give shades and highlights to the whole image. The lightning effect is rather engaging and the surfaces are tactile and textured.
Design Firm:Gardner Design Client: MVP Architecture
Design Firm: Shift Design Client: SDNM Originário.
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