a good design portfolio
www.websandlogos.com
Wednesday, August 20, 2008
Tuesday, June 26, 2007
'Web 2.0 Logos'
A Guide to Web 2.0 Logos
The phrased “Web 2.0” websites hints at an improved form of the World Wide Web. Not only do they offer modern web technologies like Ajax and social networking websites such as MySpace and del.icio.us, but even more characteristic among these brands is their appearance. Web 2.0 logos nearly always offer its’ users a sense of openness and friendliness feeling by showing bright and cheery colored images and backgrounds with small chunks of large fonts.
Web 2.0 Logos v/s Standard Logos:
The Web 2.0 logos contain more attractive colors and fonts compared to the standard logos. But there is more to the Web 2.0 logos than just colors and fonts.
Elements of Web 2.0 Logos:
Following is a description about the fundamental elements of Web 2.0 logos:
Colors in Web 2.0 Logos:
Web 2.0 logos refer to the use of soft and vibrant colors which give a modern yet affable façade to the website. The color scheme is kept simple and vivid with orange, blue, green and red being the most famous amongst the designers and the companies.
Fonts in Web 2.0 Logos:
The sizes of the fonts in web 2.0 logos are given special consideration and are usually big and artistic so that the viewers’ attention should also be on the name of the logo rather than just the colors. The fonts consist of hard edges, pixel faces, rounded typefaces and simplicity in web 2.0 logos, which give a sense of authority to a brand and are a great way to set them apart from the rest.
Style in Web 2.0 Logos:
Simple, yet sophisticated. The ultra-modern web 2.0 logos echo the voice of technological breakthroughs and the latest Internet trends. The artistic vision and creative styles found in these logos often provide the websites futuristic looks, brilliantly complimenting the latest innovations of modern technological development.
So the next time you are planning to design any web 2.0 logo(s), be sure to follow the above elements in your design(s).
Share it / Bookmark it
Posted in Web 2.0 Logos | 1 Comment »
'Logo design tips'
Constituents of a Logo
Tuesday, April 3rd, 2007
Symbols, signs, emblems, and slogans are all the important constituents that compose a proper logo. Each of the following elements of a logo plays a decisive role in making any logo a household name.
SYMBOL:
A symbol is used in a logo to attract the viewers and inspire them to be the company’s customers. It gives the general perception of the company’s products and services to the masses and explains the inspirational values behind the company’s creations. Furthermore, a symbol results in the worldwide recognition of a brand.
SIGN:
EMBLEM:
SLOGAN:
5 Characteristics of a Highly Successful Logo
Wednesday, March 28th, 2007
Logos are a great way to endorse a brand. Though it is hard to predict the impact it has on the overall success of a brand, logos are perhaps an important element of any brand’s marketing strategy. Thus, it is safe to conclude that a successful logo results in a successful marketing of a brand. However, being ‘successful’ does not merely imply a good logo design. It refers to a more versatile approach of employing appropriate characteristics in it that make it a hit.
1. Uniqueness:
The uniqueness of a logo guarantees brand’s recognition. Thus, it is important for a logo to be distinctive and at the same time, should be appealing. This leads to the success of a logo, and ultimately of a brand, on a broader scale by presenting viewers with something different that has not been built on the art or style of other already existing logos.
2. Relevancy:
A successful logo expresses many aspects of its brand. It also provides visual recognition of a product. Therefore, a logo must be relevant to the brand’s concept and portray the true values of the company.
3. Appealing:
The core idea behind the creation of a logo is to give worldwide recognition to a brand and its company. If a logo lacks the appealing quality, it can never accomplish its goal of attracting customers towards its products and services.
4. Consistency:
A visually attractive logo has a consistent use of elements. A successful logo has an alluring yet relevant consistency to it. This helps a logo to look good on anything it is placed.
5. Contrast:
Contrast helps a logo in differentiating its elements. A successful logo consists of a compelling color scheme, artistic text and alluring style. Hence, with so much going on in a logo, the possibility of damage to the overall image of a logo is overwhelming. Thus, a successful logo should incorporate the contrast factor in it to avoid being diminished. Each element of a logo should compliment the other to restrict damage.
Share it / Bookmark it
LOGO-ing
Monday, March 12th, 2007
With the progression of ‘globalization’ since 1944, many companies have understood how important consumer advertising is for the success of their products worldwide. For this particular reason, companies have started giving special consideration to their products’ branding. And for branding, the best way to globalize a product is through proper ‘logo-ing’. ‘Logo-ing’ refers to establishing a strong corporate identity for a company and ultimately to its products. It includes all the necessary steps involved in creating, registering and marketing a company’s logo, and eventually making it a house-hold name. Hence, proper logo-ing performs many important functions for the success of any brand. Let’s look at some of the various functions of logo-ing:
1. Visual Representation:
Logos are the visual representation of the nature of a company. That’s why, logo-ing constantly offers the viewers a general perception about the company’s products and services and provides the company a chance to attract new customers.
2. Corporate Identity:
As a business progresses, logo becomes its corporate identity. Logo-ing not only protects the products from being copied by others but also, provides the company with worldwide recognition.
3. Adaptability:
From stationery to products, logo goes with everything that a company possesses. Hence, logos
should have the tendency to look good on any and everything on which they are placed. Thus, the flexibility of logo-ing cannot be neglected.
Logos are often the only marketing strategy for companies to advertise their products. That’s why it is important for the companies to do proper logo-ing of their brand for the continued success of their business.
Looking to Find a Logo Design Company? Browse Logo Design Directory
Share it / Bookmark it
Color Psychology of Logos
Monday, March 5th, 2007
RED:
Red is an extreme and emotionally intense color. It evokes aggressiveness, passion, strength and vitality. It also grabs attention of the viewers because of which, it is widely seen in many different logos.
PINK:
The color pink induces femininity, innocence, softness and health. Due to its tranquilizing nature, pink is extensively used in logos related to spa, health care and cosmetic products.
ORANGE:
Orange represents energy, enthusiasm, flamboyance and demand of attention. This particular vivid color is common among the logos that offer sense of openness and friendliness to their viewers. Its attractive, bright and cheery nature captures the attention of the spectators and gives the logo a contemporary look.
YELLOW:
While it is considered as an optimistic color, yellow is the most difficult color for the eye to take in. On the other hand, yellow color symbolizes positivity and buoyancy. But its use should be minimal as it can be overpowering if overused.
GREEN:
Green is a calming, refreshing and conservative color. It signifies tranquility, nature, health, and freshness. It is widely used in healthcare, construction, golf and real estate logos due to its relevance with the mentioned businesses.
BLUE:
Blue evokes authority, dignity, security and faithfulness. It is one of the most popular colors among logos and can be seen extensively in education, medical and government logos.
PURPLE:
The color of royalty, purple connotes luxury, wealth, spirituality and sophistication. It also symbolizes rank and authority. However, because it is rare in nature, purple is rarely used in logos.
BROWN:
Brown suggests utility, earthiness, woodiness and subtle richness. As it is the color of earth and is abundant in nature, brown is used in logos related to construction and development. It is also widely used in legal logos due to it simplicity and character.
WHITE:
White is the universal color of peace. It represents purity, simplicity, sterility and refinement. Its frequent use in logos is due to its simplistic nature and radiant character. The color white in logos is often used as text because it illuminates on other bright colors.
GRAY:
Solid, intelligence, modesty, practicality, conservative and maturity are some of the attributes of the color gray. However, it can seldom be seen on logos as it also represents old age, sadness and dullness.
BLACK:
Black is a powerful color that evokes authority, boldness, elegance and style. It is broadly used in almost all types of logos for its boldness and sophistication.
These colors, though not necessarily, but are generally used in logos to communicate a specific point. So the next time you are looking or designing logos, be sure to understand the message behind the colors used in them.
Looking to Find a Logo Design Company? Browse LogoBlog
Share it / Bookmark it
Top Logo Softwares
Friday, February 16th, 2007
At a time when corporate identity is as important as the brand itself, certain businesses have taken a visible shape and go by the name of ‘Logo Design Companies’. These companies, usually online, refer to a developing business category of offering customers with logo design services and facilities. Depending upon the expertise and nature of a company, the logo design service can cost you as low as $100 and go as high as $5,000 when ordering from a high profile company. However, for an individual with a small business who cannot afford to have a logo designed by professionals; or have a specific vision towards the design of your logo that only you can portray, the cost maybe high. There is however, a solution.
First you need to understand how logo design companies operate. Logo design companies hire professional designers that are trained in the use of specific logo software/s.
Logo designers use logo softwares that help them create original and unique graphics. These logo softwares are manual tools rather than auto logo generators.
1. Adobe® Illustrator®:
2. Macromedia FreeHand®:
3. CorelDRAW:
4. Open Source Programs:
If the above professional logo softwares don’t come in your range, then you should consider the use of Open Source Programs like g-logo, Inkscape, etc., which can be found at www.sourceforge.net. The logo softwares, present at this website are multi platform and go with different standards. And yes, it’s FREE!
But remember to keep simplicity, relevancy and proper symbology in your logos. For more information about logos and logo softwares, check out: www.logoblog.org.
Share it / Bookmark it
'Branding Tips'
With the progression of ‘globalization’ since 1944, many companies have understood how important consumer advertising is for the success of their products worldwide. For this particular reason, companies have started giving special consideration to their products’ branding. And for branding, the best way to globalize a product is through proper ‘logo-ing’. ‘Logo-ing’ refers to establishing a strong corporate identity for a company and ultimately to its products. It includes all the necessary steps involved in creating, registering and marketing a company’s logo, and eventually making it a house-hold name. Hence, proper logo-ing performs many important functions for the success of any brand. Let’s look at some of the various functions of logo-ing:
1. Visual Representation:
Logos are the visual representation of the nature of a company. That’s why, logo-ing constantly offers the viewers a general perception about the company’s products and services and provides the company a chance to attract new customers.
2. Corporate Identity:
As a business progresses, logo becomes its corporate identity. Logo-ing not only protects the products from being copied by others but also, provides the company with worldwide recognition.
3. Adaptability:
From stationery to products, logo goes with everything that a company possesses. Hence, logos
should have the tendency to look good on any and everything on which they are placed. Thus, the flexibility of logo-ing cannot be neglected.
Logos are often the only marketing strategy for companies to advertise their products. That’s why it is important for the companies to do proper logo-ing of their brand for the continued success of their business.
Looking to Find a Logo Design Company? Browse Logo Design Directory
Share it / Bookmark it
The Best of 2006 Logo Trends
With the end of yet another year, there was an end for yet another trend that had been taking over almost every aspect of our lives. From the causal clothes to party wears, from celebrities to latest fashion trends and even to logo trends, things never remain the same. Yes! At first I was sure too that there isn’t any term like “logo trends” ever exists so how can there be a change? But I was immediately corrected from my ignorance of knowing that there is a whole competition for this “logo trends” cliché.
And why shouldn’t, I ask myself, there be logo trends? There are limitless logos that exist in the world and all can’t have different styles. So, I sat down to have a look at the last year’s Logo Trends at www.logolounge.com and found that many logos deserved better rankings and many don’t. Let’s look at some of the best logo trends of 2006 from my perspective.
LOGO TRENDS RANKINGS:
1. Embellish
This has to be one of the best logo trends ever. The elegant art and fine details are responsible for it being top on my list and attracting viewers. This genus of logo trends verbalize to a younger generation and offer the true artistic essence of the brand.
Design Firm: Hammerpress Client: The Darling Room
Design Firm: Howerton+White Interactive Client: Buffalo Saints.
1. Dry brush
I had to rank this logo style to top too because it’s equally competitive and artistic like the embellish ones. These logo trends however simpler than the previous one’s, challenge to be both graphic and mortal at the same time.
Design Firm: M3 Advertising Design Client: Osaka Sushi
Design Firm: Cheri Gearhart Graphic Design Client: Sarah’s.
3. Filigree
The filigree trend logos express quality, status and authority of a brand. Its appearance gives a sense of reliability and command that adds further value to its application.
Design Firm: UNO Client: Minneapolis
Design Firm: Cato Purnell Partners Client: Bank West.
4. Splat
This could have been in the top three, but the splattered image doesn’t really goes with every brand. This type of logo trends utters a strong chaotic voice that captures the visual concentration of the audience.
Design Firm: Hesse Design Client: 2006 FIFA World cup
Design Firm: KOESTER Design Client: Q ink.
5. Vivid
Bold, artistic and simply beautiful. Hues are more vibrant, and many logos are represented by the full range of colors. This led me pay extra attention to the name of the brand and thus this logo trend successfully fulfilled the idea to capture the attention.
Design Firm: Duffy & Partners Client: The Bahamas Ministry of Tourism
Design Firm: Cato Purnell Partners Client: BenQ.
6. Overlays
I really like the clarity of colors and transparency in these logos. The multiple flat layers give life and saturation to the transitions in the logo. The artistic impression present in these logo trends rely on the illusion of an inner light which make it a driving factor.
Design Firm: Iconologic Client: 2006 Winter Olympic Games
Design Firm: Brandia Client: TAP Portugal.
7. Blankets
At no. 7 we have, the Blankets logo trend. The ‘rippling in the air’ effect of a draped textile helps play out symbology in a clear but fine manner.
Design Firm: SD Graphic Design Client: Crabtree Lane Studio
Design Firm: Chimera Design Client: Aquacon.
8. Glow
There’s something interesting about this type of logo trends. The technique employed in the creation of this type of logos turn ordinary logos into something special with certain softness, and this is truly attractive.
Design Firm: Felixsockwell.com Client: Firefly
Design Firm: Kaimere Client: Fairmont Hotels.
9. Blenders
Doesn’t this logo trend give you a sense of being swallowed by a black hole? The images are brilliantly blends with the text which makes the logo a favorite among the designers.
Design Firm: Brandia Client: Galp Energia
Design Firm: Shift Design Client: BP 75 Years.
10. Transparent 3D
These logos are made from transparent layers that give shades and highlights to the whole image. The lightning effect is rather engaging and the surfaces are tactile and textured.
Design Firm:Gardner Design Client: MVP Architecture
Design Firm: Shift Design Client: SDNM Originário.
Get more information on Logo Design
Share it / Bookmark it
Subscribe to:
Posts (Atom)